Kaffa LatteMix
About
Three Flavors, One System
Kaffa expanded its coffee portfolio with Latte Mix-a new range of milk-based instant coffee drinks available in three familiar flavors: toffee, nuts and bueno.
As part of the project, we developed the Latte Mix name to emphasize the product's creamy, milk-based character while keeping it simple, memorable and easy to recognize. Each flavor was assigned its own distinctive color, creating a clear and intuitive product differentiation across the range.
The visual identity focuses on rich, appetizing ingredient photography, allowing consumers to instantly recognize the flavor profile of each product.
The overall identity balances warmth, clarity and appetite appeal helping consumers quickly identify their favorite flavor at first glance.
As part of the project, we developed the Latte Mix name to emphasize the product's creamy, milk-based character while keeping it simple, memorable and easy to recognize. Each flavor was assigned its own distinctive color, creating a clear and intuitive product differentiation across the range.
The visual identity focuses on rich, appetizing ingredient photography, allowing consumers to instantly recognize the flavor profile of each product.
The overall identity balances warmth, clarity and appetite appeal helping consumers quickly identify their favorite flavor at first glance.
Team Involved
Karen Babajanyan / Founder & Branding Director
Anya Andranikyan / Art Director
Vahe Mesropyan / Graphic designer
Luiza Nersisyan / Portfolio Designer
Tatevik Harutyunyan / Project Manager
More works
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Vimpel
Industrial Beer