Vimpel Beer

A beer brand forged from the spirit of the pennant - a symbol of unity, courage and identity. At its heart lies an ancient legend: when a sacred brewing recipe faced theft, a fearless horseman rose to protect it, becoming the eternal guardian of an authentic tradition passed down through generations. Bold geometric forms, confident typography and a cavalry-inspired emblem bring this story to life in a visual identity that carries the energy of brotherhood, celebration and timeless craft. Warm golden tones honor classic brewing culture while a fresh sky-blue palette commands the shelf. The horseman and the flag stand as the brand's core symbols - representing loyalty, legacy and the promise that every glass holds the same character and authenticity as it did centuries ago.