OPTX

Multibrand eyewear store chain is inspired by the shape of the eye - rounded elements, clean lines and clear compositions. The “p” in the minimalist logo carries the DNA of eyewear through the form of a frame and temple arm.
The color palette is built around the same sense of thoughtful balance. Sky blue conveys clarity and purity of vision, while black and off-white give the brand a classic character, creating a calm and confident atmosphere. Red acts as a stylish accent color, adding energy and expressiveness to the entire system.
Everything here revolves around one idea: see the world in your own way by choosing eyewear that becomes an extension of your personality