Goran's Butchery

The name Goran’s Butchery is built around the founder, making his personal experience a key part of the brand. With a background as a chef and later as a general manager in international hotel kitchens, the concept is grounded in real knowledge of both product and service. This gives the brand a human side, where quality feels personal and directly connected to the person behind it.

The visual identity supports this idea through a simple illustrated portrait, turning the founder into a clear and memorable symbol. The typography is bold and easy to read, reflecting confidence and a straightforward approach to both product and communication. The color palette is based on deep red tones that reflect meat, appetite and richness, balanced with softer neutrals that add warmth and approachability while keeping a sense of trust and professionalism.