About
Strength with a Sense of Home
The new LOTUS identity combines industrial precision with a warmer, more approachable character. Soft corners and clean lines create a trademark that feels confident, technical and professional, while still reflecting home comfort.
The cool blue and warm turquoise palette reinforces this balance — blue for innovation and professionalism, turquoise for warmth and ease. Together, they position LOTUS as a modern, technology-driven brand where quality, aesthetics and everyday comfort meet.
The cool blue and warm turquoise palette reinforces this balance — blue for innovation and professionalism, turquoise for warmth and ease. Together, they position LOTUS as a modern, technology-driven brand where quality, aesthetics and everyday comfort meet.
Team Involved
Karen Babajanyan / Founder & Branding Director
Anya Andranikyan / Art Director
Tatevik Harutyunyan / Project Manager
Movses Khudaverdyan / Graphic designer
