About
Born from the Name of a Traditional Armenian Dance
A concept inspired by a traditional Armenian dance, where every pattern and color speaks of life, love and continuity. The brand palette and ornamental motifs draw from Armenian visual art, translating a rich cultural heritage into a contemporary language. At the heart of the identity stands the tree of life - a symbol of family, continuity and enduring existence.
Team Involved
Karen Babajanyan / Founder & Branding Director
Anya Andranikyan / Art Director
Movses Khudaverdyan / Graphic designer
Vahe Mesropyan / Brandbook Designer
Anna Babujyan / Portfolio designer
Tatevik Harutyunyan / Project Manager
Related works
All works
Vishapagorg
Playground
Five Towers
Residential Complex