Banimats

Purpose
“Banimats” - a new development environment for children aged 4-16
where every child discovers their strengths, develops new skills, grows both physically and intellectually and at the same time becomes part of a club - making new friends and spending free time in a fun and meaningful way.
The name “Banimats” stands at the heart of the brand reflecting the idea of non-formal education and the mission to raise a well-rounded, educated generation.
The visual identity is built on a mix of colors: blue for trust, professionalism and focus, combined with coral, orange and sky blue to add brightness, energy and a playful, childlike spirit.
Our character, Banimats, represents the balance we strive for - a strong mind, a healthy body and the right values. He brings the brand to life creating a warm emotional bond between the center, children and parents. More than a mascot, he’s a friendly companion who guides kids on their journey of learning and growth, making it exciting and inspiring.
The name “Banimats” stands at the heart of the brand reflecting the idea of non-formal education and the mission to raise a well-rounded, educated generation.
The visual identity is built on a mix of colors: blue for trust, professionalism and focus, combined with coral, orange and sky blue to add brightness, energy and a playful, childlike spirit.
Our character, Banimats, represents the balance we strive for - a strong mind, a healthy body and the right values. He brings the brand to life creating a warm emotional bond between the center, children and parents. More than a mascot, he’s a friendly companion who guides kids on their journey of learning and growth, making it exciting and inspiring.
Team Involved
Karen Babajanyan / Founder and Branding Director
Anya Andranikyan / Art Director / Graphic Designer
Tatevik Harutyunyan / Project Manager
Movses Khudaverdyan / Graphic Designer / Portfolio Designer

























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