Alex Textile
Purpose
Armenia’s leading textile producer
ALEX TEXTILE unveils a new brand identity. The rebranding aimed to harmonize the company’s modern vision with the reputation and credibility it has built over the years. The chosen color palette - calm beige and deep bordeaux -conveys a sense of tranquility, trust and stability. The new ALEX speaks of a growing industry, craftsmanship and a culture passed down through generations.
Team Involved
Karen Babajanyan / Founder and Branding Director
Anya Andranikyan / Art Director / Graphic Designer
Tatevik Harutyunyan / Project Manager
Movses Khudaverdyan / Portfolio Designer
Related works
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