A brand’s name is it's first impression
⠀The foundation of its identity and future recognition. At JINJ, naming is never random. It’s a strategic and multi-layered process combining research, creativity and marketing insight. We don’t just come up with names - we craft them with purpose.
Naming
Naming
Naming
Naming
Naming
Naming
Discovery
We begin by understanding your brand’s positioning, audience, industry landscape and long-term vision.
Research
From naming conventions to competitors, from cultural and linguistic nuances to legal availability - we check it all from the very beginning.
Concept Development
Dozens of name territories are explored - from evocative and emotional to functional and descriptive.
Shortlisting
We refine and narrow down to a shortlist of names that best reflect your strategy and tone.
Validation
Linguistic checks, domain availability, trademark screening and cultural safety assessments are applied.
Finalization & Naming Rationale
The selected name is delivered with context, story and future positioning potential.