A brand’s name is it's first impression
⠀The foundation of its identity and future recognition. At JINJ, naming is never random. It’s a strategic and multi-layered process combining research, creativity and marketing insight. We don’t just come up with names - we craft them with purpose.
Naming
Naming
Naming
Naming
Naming
Naming
Discovery
We begin by understanding your brand’s positioning, audience, industry landscape and long-term vision.
Research
From naming conventions to competitors, from cultural and linguistic nuances to legal availability - we check it all from the very beginning.
Concept Development
Dozens of name territories are explored - from evocative and emotional to functional and descriptive.
Shortlisting
We refine and narrow down to a shortlist of names that best reflect your strategy and tone.
Validation
Linguistic checks, domain availability, trademark screening and cultural safety assessments are applied.
Finalization & Naming Rationale
The selected name is delivered with context, story and future positioning potential.
More works
All works
Maktes Arms
First Armenian Rifle
Gate 21
Marketing Agency
Hexa Machinery
Machine Building Factory
BoldItalic
Italian Restaurant