A logo is more than just a symbol
⠀It’s the visual cornerstone of your brand. At JINJ, every logo we create is grounded in meaning and designed for longevity. It’s not just about beauty, but about clarity, consistency and relevance.
Briefing & Brand Immersion
The process begins with a deep dive into the brand’s strategy, values and visual aspirations - capturing the essence that will define its unique identity.
Visual Research & Moodboarding
We explore references, styles and directions that align with your unique positioning.
Concept Design
2-3 distinct logo routes are developed, each with a clear rationale and unique visual logic.
Refinement
We work collaboratively to refine the chosen direction, ensuring it's balanced, scalable and versatile.
Logo Presentation
After the refinement stage, we present 2-3 polished logo concepts - each accompanied by its meaning, visual reasoning and potential brand application. The client then selects one final direction for implementation.
Delivery
Final logo files are delivered in all necessary formats, along with a basic usage guide to maintain consistency. We also provide support in trademark registration to ensure your brand is protected.

